McLaren
650s KEEP WARM
A fascinating shoot at the McLaren production centre in Woking for the newly launched 540c. The reportage style images follow the building of the machine from initial sketches to vehicle dispatch and everything in between. These images would form part of a ‘Keep Warm’ communication for customers who were patiently waiting for their dream car to be built. All images were art directed by myself.
Concept Stage
Powertrain Installation
Painting Process
Quality Control