JUST IMAGINE
While competitors showcased finished artworks to demonstrate efficacy, we chose to highlight the raw, imperfect journey of creating art. By capturing artists' emotional experiences—from trepidation to elation and self-doubt to genius—we created a deeper emotional connection. Our hero film immersed viewers in the heart of the action, showing Liquitex as an enabler for artists of all skill levels. "JUST IMAGINE" demonstrated that if they could imagine it, Liquitex would help them make it real.
Stills capture on shoot
Stills capture on shoot
Stills capture on shoot
Shoot day
The campaign stretched across all social channels
Playbook for the JUST IMAGINE campaign